Print and Online Marketing Duo Increases Reach to Apartment Seekers in Louisville

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NORFOLK, Va.—(November 8, 2007) –Louisville property managers are reaching apartment seekers through innovative marketing approaches, including one of the newest publications in the market,™-The Magazine and online components like the® interactive Room Planner and streaming video package, Community Theater™. The magazine and Web site are both owned by For Rent Media Solutions™, a leading apartment resource for searching apartments for rentnationwide and a division of Dominion Enterprises.

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The Print and Internet combination offered by Magazine has changed the playing field among publications in the multi-housing industry. A recent study by iProspect reveals that 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines. Magazine merges print apartment listings with their Internet listing on, offering a strong Print and Internet combination that allows property managers to maximize their visibility. Through this publication, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page.

“The Print and Internet combination provided by Magazine has proven to be an excellent resource for property managers who are seeking additional approaches to market their communities,” says Anita Williams, Magazine regional manager. “It also creates a great opportunity for apartment seekers to see some of the bestapartments for rent in Louisville. Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication can also be found at local restaurants, universities and gas stations, as well as the Chamber of Commerce and Preferred Employers. Property managers in Birmingham, Nashville, Oklahoma City and Connecticut as well as Raleigh, Charlotte, and the Triad area of North Carolina, utilize this publication as a modern and innovative approach to marketing their apartment communities.

All listings in the print publication can

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